Performance
What a slow website actually costs you.
Speed is not a technical vanity metric. It is a revenue variable you can calculate, and usually the cheapest one to fix.
7 min
The arithmetic
Take monthly sessions, your current conversion rate and average order or client value. A one-second improvement typically moves conversion by several percent on mobile. Run the numbers before you argue about design.
The five fixes that matter
Server-render the HTML. Compress and correctly size every image. Ship less JavaScript. Serve from the edge. Stop loading third-party scripts on first paint.
Those five moves resolve the majority of Core Web Vitals failures we audit, on every platform.
Want this applied to your own site?
We start with a free website and search audit, then show you exactly where the revenue is leaking.