01 · Personal training
Train with Raph
A coaching site that feels personal.
Visit live site
02 · The brief
Rafael needed a site that sounded like him: warm, direct and reassuring for people starting their fitness journey at any age.
03 · What we did
- Positioning and copy
- Website design
- Development
- Consultation booking flow
04 · How we did it
Listen first. Then build.
- 01
Listen
We started with long conversations with Rafael about who he trains and why people hesitate to start.
- 02
Shape the voice
We wrote every line in his own first person, so the site reads like a calm chat with a coach, not a sales page.
- 03
Design
A dark, photo-led hero for confidence, then light, airy sections so the details feel easy to read.
- 04
Build and launch
We built a fast site with a plan finder and a booking step, then tested it on phones before going live.
05 · Colour palette
Ink
#100D09
Charcoal
#171717
White
#FFFFFF
Soft grey
#F5F5F5
Muted text
#737373
Coral accent
#F57E4D
06 · Typography
Hero headline · SF Pro (Apple system font), Light 300
You don't have to figure this out alone.
Section headings · SF Pro (Apple system font), Bold 700
Your strongest self starts here.
Body · SF Pro (Apple system font), Regular 400
A relaxed first conversation. No pressure.
07 · Features and why
Every detail has a reason.
Free 30-minute call booking
Why: Starting is the hardest step, so we made the first one free, short and bookable right on the page.
Plan finder
Why: Visitors answer a few questions and get a suggested plan, so nobody has to guess which package fits.
Training for every age
Why: Many of Rafael's clients are older beginners. Clear sections show them they belong here.
Honest FAQ
Why: Questions about gyms, nutrition and cancelling are answered upfront, which removes doubt before the call.
08 · Inside the site
01Meet Rafael: a personal story with real training photos builds trust early.
02Four focus areas, each in one plain sentence.
03Plan finder and FAQ side by side, so answers sit next to the next step.
04The booking step: pick a time, add details, done.
09 · On every phone
10 · In their words.
“Veryn's online presence enhancement work is characterized by ingenuity and attention to detail with regard to both form and content. Plus they take your input seriously and update you regularly on your project's progress. I consider it an honor to have been provided their white-glove services.”
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