Global Web
Cross-border web development: one site that converts in every market.
Most companies selling internationally end up with a graveyard of regional microsites. There is a better architecture, and it costs less to run.
8 min
Why regional microsites fail
Separate sites per market split your authority, duplicate your maintenance and guarantee that three of them go stale within a year. Search engines then have to guess which version to serve, and they usually guess wrong.
A single, well-structured multilingual architecture keeps every link, every review mention and every citation pointing at one growing asset.
The architecture that works
Use locale-prefixed routes, self-referential canonicals and complete hreflang clusters including x-default. Serve pages from an edge network so a visitor in Lagos and a visitor in Zurich both get sub-second responses.
Keep brand names, product names and tool names untranslated. Localise currency, proof points and objections instead of merely translating sentences.
What to localise, in order of impact
First: pricing and payment expectations. Second: social proof from the region. Third: contact and booking flows in the visitor's timezone. Fourth: copy nuance. Teams usually do this list backwards.
Want this applied to your own site?
We start with a free website and search audit, then show you exactly where the revenue is leaking.